The timeless elegance of iconic lashes will never go out of style and Max Factor 2000 Calorie Mascara is the make-up equivalent of the little black dress. An absolute everyday must-have. Its unique, up to 3 times-the-size volume has been our make-up artists’ favourite for over 20 years. Formula It dries fast and resists smudging. A great choice for sensitive eyes and contact lens wearers. Make-up Artist Tips To apply the mascara look down into a mirror and work the mascara wand from side-to-side, root to tip. Look up and apply to your lower lashes. Use the ball tip of the wand to coat each lash for a defined look. Wait until tacky before applying a second coat to your upper lashes.